Fleet safety gains driven by telematics data

Today's Trucking

Posted: June 18, 2019 by John G. Smith

NIAGARA FALLS, Ont. – The John Deere fleet already has an impressive safety record. Its trophy case includes no fewer than seven annual private fleet safety honors from the Private Motor Truck Council of Canada (PMTC). But there’s always room to improve. The data doesn’t lie.

While the fleet operated by CPC Logistics Canada knew that speeding accounted for just 2% of overall travel time, a closer look at the numbers showed that the worst offenders were speeding around 10% of the time.

It’s why speeding became the first target for a fleet safety program anchored in telematics.

“We found that speeding was what we really wanted to frame this program around,” said Matthew Carr, CPC Logistics Canada’s senior director of safety and operations, during a data-related panel discussion at the PMTC’s annual meeting.

Rather than adopting an off-the-shelf telematics system, the fleet opted to develop a model of its own. The goal was not only to generate customized data, but to present it through an app that would engage drivers, offer consistent data for operations teams, and evaluate performance in real time. The underlying gamification would encourage truck drivers to monitor where they were sitting in any bids to secure quarterly safety bonuses.

The change was dramatic. Speeding incidents dropped 74.4%, down to a low 0.53% of driving time overall. It looked great. But, again, data doesn’t lie. Another challenge emerged.

“We were reducing our total time speeding, but what we weren’t doing was reducing our excessive speeding,” Carr said, referring to reports that flagged the number of actual traffic violations. Back into the numbers they went, and training efforts focused on the worst offenders.

As important as high speeds had become, the next focus was on sudden stops – the high-speed braking events that take place above 80 km/h. John Deere drivers were averaging 56 such stops over every 1,600 km after safety teams removed the outliers who recorded 100-200 high-speed braking events. Once the tracking and coaching were refocused, those at the wheel dropped to an average of 31 high-speed stops per 1,600 km.

Hard-braking has almost been eliminated as well, dropping from 24 events per 1,600 km down to a low 0.2.

But as valuable as the telematics data proved to be, there were also human factors to consider. One driver who recorded more than 250 hard braking events per 1,600 km was a good employee by other measures. The data led to questions that helped to determine he was a nervous driver.

“He was getting in the right lane and he wasn’t moving for nothing or anybody,” Carr said. In just a month, though, his number of hard braking events dropped to 100 thanks to a bit of coaching. “We changed his habits to feel comfortable getting in and out of a lane.”

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Brad Fletcher named PMTC chairman

June 13, 2019

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NIAGARA FALLS, Ont. – Brad Fletcher, a regional fleet manager with the Terrapure Enviromental waste management service, has been named chairman of the Private Motor Truck Council of Canada ahead of the group’s annual conference.

Shari Lagala of Patene Building Supplies is first vice-chairwoman. Steve Lawn, fleet manager at Parkland Fuel Corporation, is second vice-chairwoman.

Directors for the group that represents private trucking fleets are:

  • Kimberly Biback, Sharp Transportation
  • John Bowen, Volvo Trucks Canada Inc
  • Phil Camp, Paccar Leasing Company
  • Mathew Carr, CPC Logistics Canada
  • Gerald Caroll, Wesbell Logistics
  • Jim Dimech, Praxair Canada Inc
  • Ted Dezsenyi, FedEx Ground Package Systems Ltd
  • Sanchia Duran, Blackberry Radar
  • Fred Hildebrand, Rush Truck Leasing
  • Jason Hinton, Burnbrae Farms Ltd
  • Marcus Mares, Trimble Canada
  • David Marvin, Tandet
  • Terry Maw, Trailer Wizards
  • Jon Ratnasamy, Wolseley Canada
  • Kim Richardson, TTSAO
  • Kevin Riley, Maple Leaf Foods
  • Dennis Shantz, Home Hardware Stores Ltd.
  • Michael Thomson, MEE/ISB Canada
  • Claudio VendittiPenske,  Truck Leasing Canada Inc
  • Andy Walker, Molson Coors
  • Donald Williams, Aviva Canada
  • Imre Zalan, Chemtrade Logistics

Watch www.trucknews.com for full coverage of the PMTC’s annual conference.


Sharp hosts onsite WTFC meeting with MPP's

Sharp hosts onsite Women's Trucking Federation of Canada meeting with MPP's 

March 8, 2019

In honour of International Women's Day, here at Sharp we kicked off the day by hosting a closed-session roundtable discussion with industry leaders and Kinga Surma MPP for Etobicoke and Nicholas Cunha, Policy Advisor at MTO. Also present was Lisa Overholt, Executive Assistant to Belinda Karahalios, MPP Cambridge.

Roundtable was led by Shelley Uvanile-Hesch, CEO of the Women's Trucking Federation of Canada (WTFC) who closed the meeting with a special announcement regarding the release of the Women's Trucking Federation of Canada Scholarship Program in partnership with Crossroads Ottawa.

All in all, a productive session and great way to observe the occasion.

Stay tuned for further developments pending from the meeting!

December 18, 2018 - PMTC YLG General Meeting discussed Future Plans raised money for local Food Bank


Milton, On: The Young Leaders Group (YLG) of the Private Motor Truck Council of Canada (PMTC) held their annual Christmas breakfast and general meeting on December 18th, hosted by Sharp Transportation in Cambridge, On.

The meeting was attended by 16 people, mostly YLG members, with some PMTC board members and staff also in attendance. The purpose of the meeting was to provide a review of the YLG’s activities in 2018, provide the members with a YLG update, and to have an open forum to discuss 2019 activities, future and initiatives that the Young Leaders would like to see.

Several great ideas were raised by the Young Leaders in attendance, such as developing tools they could use to promote the Industry with in their communities. A brainstorming session with Young Leaders group members will be planned for 2019, where YLG members will discuss and put forth idea’s for tools and resources that the PMTC could develop to arm our YLG members to help them promote the industry at schools, career fairs, employments centers and other community events.

“Traditional ideas have not worked”, said PMTC President Mike Millian. “In order to attract the Youth to our Industry, we need to listen to their idea’s and promote with-in their channels”. YLG Members will be contacted in the New Year with more details for a future meeting.

Once the business portion of the meeting was over, those in attendance were treated to a “Career Story”. Kimberly Biback, PMTC Board Member, and Business Analyst for Sharp Transportation, moderated a no holds barred discussion with Shari Lagala, PMTC 1st Vice Chair, and Health, Safety & Training Manager for Patene Building Supplies. Shari discussed her beginnings in the industry, her challenges coming up in a male dominated industry over 25 years ago, and what has helped her become a success in this industry. In was an enlightening story which provided valuable tips and insights for all in attendance.

Another success of this meeting was a charity portion. Those who attended were asked to donate a perishable food item or cash to the Cambridge self help Food bank. Shawn Baird donated a diecast truck to be presented to the individual who donated the most to the cause. Together, the 16 individuals and the YLG raised $800.00 cash, and hundreds of pounds of food items to help provide a meal to those in need at this special time of year. Kelly Perez of Zavcor was the winner of the truck, in a tight contest!

“The enthusiasm of the YLG Members is amazing, and the charitable portion of this event is another example of that”, said PMTC YLG Chairperson Matt Richardson. “Over the last 2 years this group has shown amazing strides, and our YLG membership has nearly doubled since 2016.”

 If you want to learn more and become involved with the future of our industry, please reach back to the PMTC office for more details, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it., or call 905-827-0587.


 Get out! Get involved! Get inspired!


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